Fresh off the heels of the success of his HBO series How to with John Wilson comes a new feature-length documentary that takes a “hard” look at one of the worlds most important materials!
Concrete, the world’s most widely used building material, appears as an ever-present life force, and John sets out to make the definitive documentary on the matter. After attending a workshop on how to write and sell a Hallmark movie, he decides to use the industry-approved Hallmark formula to tell this seemingly drab story and increase his movie’s appeal. But his foundation soon begins to crumble–literally and figuratively–as he struggles to balance artistic freedom with the realities of the modern film industry.




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